5 Must-Haves Before Launching Your Dog Training Business
by Pet Qwerks Toys on January 16, 2020
Love for dogs, as well as for any living creatures on Earth, unfortunately, is not a sufficient condition to start providing services involving work with animals. And if you want to start your canine business, then firstly, do not doubt that your services can be demanded, and secondly, take into account the list of necessary things for a successful start.
A Document Confirming Your Right to Provide Such Services
No business can exist and develop without the appropriate documents, otherwise, it is just a hobby. And if you have serious intentions, then the first thing you will have to start with is the legal side of the issue.
First of all, you will need a document confirming the fact that you are a certified dog handler and have all the knowledge and skills necessary for effective and safe work with dogs. How to get this document? There are several ways. Firstly, some universities that prepare people for public service have specialized departments for students who want to work with service dogs. As a rule, there are such units at law schools that train future police and customs officers.
In addition, it is possible to obtain such a certificate after the completion of private courses. In this case, its value will be lower than higher education, but in general, your knowledge, experience, and commitment to your work can become your competitive advantage.
The second important point is the legal registration of your business because the income you receive must be taxed. The rules for creating a business from a legal point of view differ in different states, so you need to carefully study all the legislative subtleties – in order to simplify the bureaucratic red tape and make the taxation procedure as simple as possible.
Website and Social Profiles
Word of mouth is certainly good, and most likely you will get your first customers using this method. However, you also need to think about the future. Today, the reliability of a business is assessed by the criterion of having a website as well – this is the first point of contact for potential customers with you. Therefore, a website is an absolute must-have.
In addition, if you think that creating a website is too expensive and you still cannot afford it, then you are only partly right. Since you have a newly created business, then you can very well use the site made by your own hands. For example, you can create a site using online builders like Wix or Weebly. It is very inexpensive. You only have to pay for the domain and hosting, and even here you can save money with Blue Host for example.
However, the development process of your site does not end with its creation. You will also need to fill it with SEO-optimized content so that dog owners can find you online.
The Online Writers Rating review website has put together the best freelance authors who can help you create content at a reasonable price.
Plus, you definitely need social profiles where you will position yourself as a dog handler and business owner. The thing is that modern users want to know as much as possible about the people whom they choose as service providers and partners. Create such profiles on Facebook and Instagram and share useful information regarding the upbringing and training of dogs.
Your Personal Dog
It seems obvious that a person who is going to work with dogs should have his dog as well. Or even a few dogs. This is proof of your love and commitment. However, you have not forgotten what we talked about in the previous paragraph? You need a website and social profiles, which means you need advertising as well. Your dog can be your best advertising tool, and moreover,
- it’s this creature that can prove your effectiveness as a professional,
- help from your dog in creating advertising is completely free (except for the treats that you give it).
Therefore, shoot as many videos as possible about what your dog can do, how it behaves in certain situations, show video fragments from your joint training. Efficiency in action is the best advertising approach and slogan for your business.
Yes, you can be a super professional, but a dog is a source of increased danger. A bit like a car. You can never be sure what the driver of another car will do in the next second, and just like that, you can never predict the behavior of a dog with absolute precision – you can only make an expert suggestion. Especially if you work with aggressive dogs or dogs that have become victims of human violence and have lost faith in people.
Therefore, we recommend that you re-read the terms of your health insurance and expand it if necessary. It will be much better if you never need it than you become a victim of a dog bite and will be forced to pay for your treatment from the profit of your business.
Thoughtful Business Plan
Despite the fact that raising a dog is an ongoing process, the demand for dog training can be seasonal, especially if you conduct your classes outdoors. Moreover, the population of your city or region, the tendency of the inhabitants to have dogs will also matter. For example, apartment owners are less likely to have dogs than owners of private houses, because they are sure that dogs need open space and fresh air. Although if you specialize in dog breeds of small size, then, on the contrary, it will be an advantage, not an obstacle.
In other words, include all the pitfalls and force majeure in your business plan and develop several action plans.
As you can see, not everything is so simple, but not everything is so complicated. Love and commitment are the main components of the success of your dog training business, however, there are other marketing, economic and legal details that you also need to take into account. And in this guide, we told you about the most important things.
About The Author
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.